Watch and Give (827710)

  https://cordis.europa.eu/project/id/827710

  Horizon 2020 (2014-2020)

  Reinventing the way donations are being made

  SME instrument (EIC-SMEInst-2018-2020)

  planets  ·  business models

  2018-06-01 Start Date (YY-MM-DD)

  2018-09-30 End Date (YY-MM-DD)

  € 71,429 Total Cost

  Description

After many years working on volunteer humanitarian projects and online advertising we've decided to join our two passions to reinvent the way donations are being made. Based on the fact that the current online advertising model no longer fits users (ex: Increase of Adblockers, Fraudulent traffic...). We've changed the rules by offering a new and fair model to users, where each one of their ad-watching turns into a donation to Non-Profit Organizations. We bring A Social Impact platform designed to to turn user engagement into impact engagement. We're using video and AR to engage our communities. Being a startup, we are reaching amazing technical and commercial results based on our innovations. Because the risks to grow internationally in a sustainable way are there, we are applying to the SME Phase-1 to better understand them and define an improved G2M (go to market strategy). This way, we can confirm our expectations of bringing socio-economic impact for the society while generating profits to our company based our value proposition and business models.

  Complicit Organisations

1 Israeli organisation participates in Watch and Give.