Dynamic BC (877495)

  https://cordis.europa.eu/project/id/877495

  Horizon 2020 (2014-2020)

  Dynamic Bright Code: Delivering digital content in offline environments by connecting unique LEDbased optical tags with mobile devices.

  SME instrument (EIC-SMEInst-2018-2020)

  5G  ·  access control  ·  computer vision  ·  software development  ·  mobile phones

  2019-07-01 Start Date (YY-MM-DD)

  2019-11-30 End Date (YY-MM-DD)

  € 71,429 Total Cost

  Description

BrightCodes has developed Dynamic BC - an innovative mobile content delivery platform that connects real-life objects to online content. BrightCodes’ solution is based on a proprietary visible light communication technology (VLC) that uses LED lights to send digital information to mobile devices in a way not perceptible by the human eye. Dynamic BCs are ideal solutions for contactless payment systems and security access control infrastructures. First, they enable customers to complete contactless payments from any smartphone without the need for near-field communication, which is not available on all mobile devices. Moreover, Dynamic BCs are a safer alternative to QR codes. They transmit factory configured UIDs that are difficult to duplicate/alter, thus they are very secure. In the access control field, Dynamic BCs can be used to authenticate and grant access to authorized person who scans the LED-based tag with the phone, by sending tag ID and verifying the user data to a cloud server, which then operates a controller installed at the door. In a longer-term stage, to increase product scalability and internationalisation, BrightCodes aims to apply Dynamic BC solution also to Out-of-home (OOH) advertising and in-store retailers. The proposed work in Phase 1 of the SME instrument fits into the company overall plan to reach the market by contributing the financial resources needed to plan a fast sound product development plan and its market uptake.

  Complicit Organisations

1 Israeli organisation participates in Dynamic BC.