BeValue (101087000)

  https://cordis.europa.eu/project/id/101087000

  Horizon Europe (2021-2027)

  From Behavior to Values: An Unexplored Process of Personal Value Development

  ERC CONSOLIDATOR GRANTS (ERC-2022-COG)

  didactics  ·  virtual reality

  2024-01-01 Start Date (YY-MM-DD)

  2028-12-31 End Date (YY-MM-DD)

  € 2,000,000

  Description

Given their role as powerful motivators of behavior, values are a key focus of educational programs, but are difficult to remold once set. Our and other’s recent longitudinal studies of youth indicate that changes in behavior may lead to changes in values—and may be a more efficient way to alter values than seeking to directly modify them. This behavior-value link opens a new theoretical avenue for studying value changes. In BeValue, I propose to conduct the first-ever systematic assessment of the bahavior-value link. I will build a novel, comprehensive theoretical model for understanding and testing how behavioral changes affect values. The theoretical model will answer three fundamental questions: What is the impact of behaviors on values? What are the mechanisms that explain this process? What conditions or factors allow or prevent this process? BeValue will focus primarily on adolescents, address multiple levels (individuals, peers, parents, cultural characteristics) and combine the following diverse methodologies: natural field experiments to assess how presocial/environmental behavioral change leads to value change (WP1); app-based and virtual reality experiments to examine the cognitive and emotional mechanisms of the behavior-value link (WP2); longitudinal survey to trace construct development (WP3); school-based intervention designed to enhance proenvironmental behavior as a means to examine how behavioral change predicts value change and the role of self-consciousness in this process (WP4); diary study to assess micro behavior-value longitudinal relations and the contribution of parental attribution (WP5); large-scale state-of-the-art Natural Language Process analysis of how behavior in social media platforms relates to future values in a broad population across various cultures (WP6). The behavioral change model will potentially serve as a practical tool for educators, parents and policy makers to advance prosocial, pro-environmental and other values.

  Complicit Organisations

1 Israeli organisation participates in BeValue.