BEAUT (101114399)

  https://cordis.europa.eu/project/id/101114399

  Horizon Europe (2021-2027)

  Automatic Personalised Makeup Application

  Women TechEU (HORIZON-EIE-2022-SCALEUP-02-02)

  colors  ·  automation

  2023-07-01 Start Date (YY-MM-DD)

  2024-06-30 End Date (YY-MM-DD)

  € 0

  Description

To meet societal expectations, the average woman finds herself having to spend two years of her life sitting in front of a mirror applying makeup. Several well-known issues make the self-application of makeup a challenging and inconvenient task that negatively impacts women’s quality of life. The majority of women report a lack of confidence in their ability to apply their makeup well. The situation is even worse for women of color who are not offered enough variety of shades, and for one in four women (in the US) with a physical disability impacting their ability to apply makeup. Yet, the $511 billion dollar beauty industry continues to offer women no better alternative than the traditional makeup tools that have existed for decades. Modern women need access to a more convenient makeup experience and we believe that automation is the key. That is why BeautAI is developing the world’s first automatic makeup application machine to help busy women achieve any makeup look in under four minutes by automated airbrush mechanics and proprietary, real-time color mixing.

  Complicit Organisations

1 Israeli organisation participates in BEAUT.